Reporting a Survey

ANIMAL THEMED CAFÉ

Play with Your Favorite Pets while Having a Cup of Coffee!

Introduction

Nowadays, café becomes more and more famous among Yogyakarta people’s lives. There are numerous cafés which spread in the region; each of them comes up with different specialties to appeal more customers. Our brand new company is concerned about this matter and tries to offer a unique concept of café which includes pets as the plus point. The survey our company conducted is to find out about people’s opinion of the animal-themed café, which helps us as the references to start the business.

Method

The research was done by asking random people to complete an online questionnaire via Google Form. Sixty respondents filled the questionnaires started from Thursday, 30 April 2015 until Tuesday, 5 May 2015, with  approximately equal numbers of male and female people.

            Chart. 1. What kind of animals do you like?

            Chart. 2. Have you ever visited any animal-themed café? If you have, what kind of café is that?

            Chart. 3. Which do you prefer for the room type of animal-themed café?

Chart. 4. What kind of room design that you prefer?

            Chart. 5. How many animals do you want to play with in a period of a shift?

            Chart. 6. What kind of service do you want to have?

            Chart. 7. Which one of the options below will you choose?

            Chart. 8. Do you think that any brochure, leaflet, or poster inside the cafe is necessary to help you understanding about the café and the animals better?

            Chart. 9. What snacks do you recommend for the café?

            Chart. 10. What beverages do you recommend for the café?

            Chart. 11. Besides snacks, do you think that meals are necessary to provide?

            Chart. 12. Which ranges of price that you prefer below?

            Chart. 13. Which social media that you frequently use? 

            Chart. 14. Which promotional media that you think will fit the café best?

            Chart. 15. For the grand opening of the café, which campaign that you prefer to have?

Findings

In the first question, we tried to find out what animals would be best featured in our café by asking the respondents about their favorite pets. Sixty one point seven percent chose cats as their favorite pets, 20 percent chose rabbits, 11.7 percent chose hamsters, and 6.7 percent chose dogs (see Chart.1).

In the second question, we tried to find out about the current spread of our innovation by asking the respondents whether they had ever visited animal-themed café or not. Seventy three point three percent never went to this kind of café, 20 percent ever visited a cat café, 5 percent chose other, 3.3 percent ever visited a rabbit café, 3.3 percent ever visited hamster café, and 0 percent ever visited any dog café (see Chart.2).

As in the third question, we tried to know about the room type of animal-themed café that they preferred. Sixty three point three percent chose outdoor type while 36.7 percent chose indoor type (see Chart.3).

In the next question, respondents were asked about the room design that they’d prefer. Fifty eight point three percent chose vintage design while 41.7 percent chose colorful design (see Chart.4).

Our cafe tried to find out about customers’ convenience and pleasure in playing with the pets in this question by asking the respondents about the ideal number of pets provided in a period of shift. Eighty one point seven percent chose 5 animals in a shift, 10 percent chose 8 animals, and 8.3 percent chose 10 animals (see Chart.5).

In another question with the same goal as the previous question has, the respondents were asked to choose the service that they might have in the café. Seventy one point seven percent chose to play with the animals by themselves while 28.3 percent chose to play with the animals in a group consisted of some people and a guide (see Chart.6).

The seventh question was finding about the best visiting procedure for customers by providing two options to the respondents to choose. Sixty five percent chose the visiting procedure without any charge per hour but with a longer queue while 35 percent chose the time based visit where the customers should pay a certain charge per hour (see Chart.7).

In next question, we tried to find out about the effectiveness of the feature which our café would provide (brochures, leaflets, or posters related to the animals in the café) by asking about it to the respondents. Ninety six point seven percent answered yes while 3.3 percent answered no (see Chart.8).

For the later question, we tried to find out about the menus which fit our café best by providing some options of snacks to the respondents and also offering them to give their snack recommendations. Seventy one point seven percent chose ice cream, 48.3 percent chose waffle, 38.3 percent chose pancake, 36.7 percent chose French fries, 26.7 percent chose toast, and 5 percent chose other and wrote down their recommendations on the field provided (see Chart.9).

In another question with the same goal as the previous question has, we provided some options of beverages to the respondents and also offering them to give their beverage recommendations. Fifty three percent chose juice, 50 percent chose coffee, 50 percent chose float, 45 percent chose squash, 41.7 percent chose tea, and 8.3 percent chose other and wrote down their recommendations on the field provided (see Chart.10).

We were also asking the respondents about their opinion about providing meals in our café. Sixty eight point three percent answered yes while 31.7 percent answered no (see Chart.11).

Our café tried to find out about the range of price that fits our café best in this question by providing two options of price ranges. Fifty eight point three percent chose Rp 15.000,00 – Rp 60.000,00 (with meals) and 41.7 percent chose Rp 10.000,00 – Rp 30.000,00 (snacks only) (see Chart.12).

This question is related to the publication media of our café. We were asking about the social media which are often used by the respondents. Sixty eight point three percent chose Facebook, 46.7 percent chose Line, 45 percent chose Instagram, 38.3 percent chose Twitter, 13.3 percent chose Path, and the rest 13.3 percent chose other (see Chart.13).

The later question is related to the promotional media that will fit the café best. Ninety percent of the respondents chose internet, 65 percent chose banner and leaflet, 20 percent chose newspaper, 16.7 percent chose radio, and 10 percent chose other wrote down their recommendations on the field provided (see Chart.14).

The last question was asked to find out the respondents’ choices of grand opening campaigns. Thirty five percent chose discount, the other thirty five percent chose voucher or coupon, and 30 percent chose special price package (see Chart.15). As our gratitude of fulfilling the questionnaire, we also asked the respondents’ phone numbers for sending future invitation to our café’s grand opening.

Conclusions

From the survey we have conducted, we acknowledge that animal-themed café is such a new concept of café which has not been truly familiar in Yogyakarta people’s knowledge. This will be our opportunity to be the leading of this business by doing innovations based on our future customers’ opinions as the references for us. We might consider making a concept of vintage indoor cats café to minimize the risks of the too highly innovations. The café might have approximately 5 cats in a period of shift which we can play with by ourselves. The visiting procedure might be free of charge and customers might only pay for the menus which consist of snacks, beverages, and meals. Moreover, our company might choose to use internet as the media, especially Facebook, and using banners and leaflets to publish everything about the café as well as to promote it. Obviously, our survey was limited to a relatively small sample by time constraints, and we still need further considerations related to the decision we slightly took based on the data for starting our brand new café.